American Numismatic Society

The ANS is an organization dedicated to the study of coins, currency, and medals. Below are conceptual designs for their brand identity, stationery, digital experience, social media, and print advertising.

The direction was motivated by the society’s Latin motto “Parva Ne Pereant” (“May The Small Things Not Perish”). This is reflected in the logo with the circular graphic, an abstract representation of the items in the society’s collection, and its size in relation to the text.