ChangeNow

ChangeNow is an anti-racism, equity, and racial justice initiative by the Institute for Equity and Justice in Health Sciences Education within the Icahn School of Medicine at Mount Sinai. The initiative needed a rebrand and a site refresh, while the organization needed the ability to build and maintain pages on the new site.

For the rebrand, an identity was created based on elements from the Mount Sinai logomark that emphasize change with two arrows going in opposite directions that also form an abstract representation of a “butterfly”.

For the site refresh, a system of components and templates were created so the institute could easily update the pages designed for launch as well as build out new pages in the future.