ChangeNow

ChangeNow is an anti-racism, equity, and racial justice initiative by the Institute for Equity and Justice in Health Sciences Education within the Icahn School of Medicine at Mount Sinai. The initiative needed a rebrand and a site refresh with the ability to build and maintain pages on the new site.

For the rebrand, a logomark was created based on elements from the Mount Sinai logo. To communicate change, the logomark design (1) consists of two arrows going in opposite directions and (2) forms an abstract representation of a butterfly.

For the site refresh, a system of components and templates were created so the institute could easily update the pages designed for launch as well as build out new pages in the future.