Feather

Feather is a small internet company located in DUMBO, Brooklyn currently providing service to the Greater New York and San Francisco/Bay Areas. Users looking to furnish their new living space can choose from brands such as West Elm, Joybird, Casper, Pottery Barn, and Tuft & Needle.

The main objective of the product rebrand was to emphasize Feather’s goal of helping people to “own less and live more” and clearly communicate the plan options customs have to renew, swap, buy and/or return furniture found on their site. Through an updated aesthetic and user-experience, Feather wanted to relieve some of the stress that comes with moving and furnishing one’s apartment while promoting the idea to “live feather light”.