The Paper Mill Store

With their headquarters located in Neenah, Wisconsin, The Paper Mill Store is an online retailer that provides a variety of paper products and related items including card stock, envelopes, and stationery. They also specialize in custom paper services such as scoring, hole punching, cutting, perforating, and watermarking.

Below are conceptual designs for the rebrand of The Paper Mill Store’s visual identity and website, with the overall direction reflecting the company’s dedication to helping the environment.